Category: Marketing : Marketing

You will have a maximum of 10 minutes for your individual presentation. You have to include the following points:
1. The Brand: the rationale behind the branding concept, including the name, brand history/background, and marketing research.
2. Brand characteristics & positioning: brand characteristics concepts and their association with the target audience.
3. Brand Symbolism: the socio-cultural meaning of the brand in relation to the brand image; semiotics.
4. IMC: a justification of why you feel the advertisement you design will achieve a marketing advantage for the brand.
5. Marketing communications strategy: strategic planning; the brand strategies issues; brand equity.
6. Use of current communications and/or branding framework(s) to justify your brand, e.g., digital media, etc.