Name some companies with whom you have done business. Then discuss how you view their employer brands. Would you want to work for them? How might these firms improve their employer brands?
Read Case Study 1. Job Candidate Assessment Tests Go Virtual on page 248 and discuss your answers to the questions.
Respond to at least two fellow learners in either of the following ways:
Offer additional information based on your professional experience or research.
Post an article or website and summarize why it might provide further insight.
Offer a contradictory opinion based on research and pose a question to seek further information.
Provide an insight, seek clarification and/or note an omission that might be important.
Return to this discussion to read responses to your initial post. Note what you have learned and/or insights gained from fellow learners’ comments.