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Fashion System 1500 world:
Students have to write and submit a 1500 Word Report on a chosen aspect of the contemporary Fashion System.
Title: How is LVMH bucking the trend to increase in the global retail recession?
The essay should focus on a case study (a brand or a conglomerate) and this should be analysed through the prism of the concepts learned throughout the course: the vertical/horizontal expansion of the brand, its position within the market, its communication, its ability to innovate, its heritage etc. The analysis produced by the student needs to be underpinned by relevant sources and carefully referenced (Harvard referencing system).
