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highly competitive and prone to innovation, in part due to rapid change through
the introduction of disruptive technologies. Assess the impact of these very
important forces on your marketing plan.
1. Post your answer in the discussion topic. In one to two paragraphs, answer the following
What are some of the ways in which changing
technology can impact marketing planning?
Provide at least
one specific example to support your argument. Be clear on how it impacts
1. Respond to 3-5 of your colleagues. Check out the posts of your colleagues and review
their answers to the questions provided. Provide meaningful and detailed