we have to reply on this discussion When thinking about this discussion, Dove fo

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have to reply on this discussion
When thinking about this discussion, Dove for real beauty is one marketing campaign that really resonates with women, in particular. Dove placed billboards across the globe to attract consumers. According to an article from the Digital Marketing Institute, the billboards asked: “leading questions that allowed consumers to interact and share the campaign’s message on social media, which resulted in it going viral.” The actual votes that were texted in from the drivers – in Toronto 52% for “fat” and 49% for “fit” – were also then used by Unilever to get people talking about female beauty.” Another interesting fact is that in this campaign “Dove’s sales increased from $2.5bn to over $4bn.” My personal opinion is that this type of ad’s message is both powerful and inspiring. With a reminder not to be so critical of ourselves. What did you think of the Doves Campaign? References:
https://digitalmarketinginstitute.com/blog/integrated-marketing-7-successful-campaigns-through-the-decades
https://www.in-mind.org/article/the-good-the-bad-and-the-ugly-of-the-dove-campaign-for-real-beauty

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