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Using concepts, theories, and terms from the corresponding Chapter discuss the following:
1. The company background, the current situation and any competitive issues;
2. The potential choices and opportunities going forward.
3. Question: Should CEMEX pursue merger/acquisition opportunities, and with whom, why or why not?
Your paper should include a brief executive summary, 1200 – 1500 words (4-5 pages), and a recommended course of action. All key points should be supported with scholary references to support the position taken. The paper should adhere to strict APA standards.