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You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how the company can increase its toothbrush sales.
Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more toothbrushes.
For this discussion, please answer the following:
What type of primary research would you conduct to determine how the company should proceed?
Who would participate (new customers/current customers) in this research?
What information would you seek to get from this research?
How this research information could be used to help the company make decisions to increase its toothbrush sales