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snapchat valaution using mckinsey Book and follow the rubric and use the attached book
and Data Analysis part of your
term paper will
look like McKinsey
is imitation (of
a big guy’s research)!
final paper could be a replication of
McKinsey paper – the application of
McKinsey valuation tool to the company you select.
for Term Paper
(1) Executive Summary (10%)
States the Issue (Problem)
and Purpose in the first paragraph. The Scope and Limitations as well as the
Alternatives (Procedures) will go in the next paragraphs. The Significant
Considerations, Analysis, and Decisions will comprise the final paragraphs.
Only part of the necessary
contents of Executive Summary is discussed.
The necessary contents of
Executive Summary are not properly discussed.
(2) Methodology and Data Analysis (This
part/format should be the same as McKinsey Paper) (60%)
This part will be based on your (McKinsey Paper) summary paper.
All elements of the
methodology (subtitles in the book) are clearly organized and employed.
The data analysis is
thouhjough with the real data collected.
Tables and figures are based on the real data analyzed.
Part of the methodology
(subtitles in the book) is employed.
Uses combination of both
primary and secondary data. Some
tables and figures come from the secondary sources.
The methodology (subtitles
in the book) is mostly ignored.
Uses irrelevant or
unsupportable information from the secondary sources.
(3) Scope, Limitation and Delimitation (5%)
Insightfully discusses in
detail relevant and supported limitations and delimitations.
Present relevant and
supported limitations and delimitations.
Presents limitations and delimitations,
but they are possibly irrelevant and unsupported.
(4) Conclusion and Takeaway (from
McKinsey valuation methodology) (20%)
States a conclusion
focused on the findings from the data analysis. The conclusion responds specifically to the
States a conclusion that
is not based on the findings from the data analysis.
States a general
conclusion or ambiguous or unsupportable conclusion.
(5) Format (citation,
Uses accurate and proper
citation and references.
Uses some accurate and
proper citation and references.
Uses citation and
references, but they are mostly inaccurate and improper.
1. If you miss any one of the above 5 components in the Final Paper, you
are going to lose its corresponding portion of scores.
2. Delimitation – the boundaries of your research study, based on your
decision of what to include and what to exclude; Limitation
– the shortcomings, conditions or influences that cannot be controlled by the
researcher that place restrictions on your methodology and conclusions. Any
limitations/delimitations that might influence the results should be mentioned