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The written report should cover
sections A-G listed below. At least three sources should be included (MLA or APA
format). Minimum page length is 5 pages. *You will need to gather information from several sources, including internet news
reports, official team web pages, printed newspaper and magazine articles, and books. Do not cite Wikipedia! A- Team/sport overview and history
B- Fan report (take me inside the fan base, unique fan cultures or
behaviors, rivalries, importance in community.)
C- Economic Impact: Local communities, stadium situation, financial
reports
D- Marketing: Recent team marketing initiatives, promotions (tickets), public
relations events
E- Sponsorships: Who are the team sponsors? How are they
activating the sponsorships?
F- Web page/media: Analyze the team web page and social media. Any ideas
for improvement?
G- Other/Summary: Review key points. Discuss cultural issues as well as future
challenges and opportunities on the field and off the field. This research paper will be coverint the Austrailian national rugby union team, the Wallabies.