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How does Bosch Appliances create brand awareness? How does Bosch appliances compare with competitors? A perceptual map is a visual representation of two attributes of your product in relation to competitors.
Using two attributes of your product, create a perceptual map that shows your product relative to at least three competitors. A good example of two attributes for an auto, for example, could be the price and safety or gas mileage.
Look at examples on https://www.perceptualmaps.com/example-maps/. of a perceptual map and create a simple perceptual map for your product. Post the perceptual map in the body of your response and NOT as an attachment – this will make it easier for class members to view your perceptual map while reading your analysis and discussion. Answer these questions:
What two attributes were selected to analyze?
Where does your product fall in relation to competitors?
What is the potential impact of a perceptual map on the company’s marketing strategy?
How might marketers use a perceptual map to identify the correct market segment to target?