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For your Unit 1 Complete assignment, write a narrative essay (minimum 1,500 words) in which you address and discuss the questions and statements listed below. Use at least four (4) or more scholarly sources and remember to demonstrate a thorough understanding of the learned concepts from the unit’s READ and ATTEND sections in your essay. The course textbook or READ section may be used as one of the scholarly sources. Provide properly formatted APA citations within the body of your essay as well as corresponding references at the end of your essay. Make sure your essay meets the minimum word-count before the reference list is added.
Refer to Case 1: Monsanto Attempts to Balance Stakeholder Interests
Investors have been complaining about Monsanto’s philanthropic initiatives because they believe they are costing Monsanto valuable resources and do not contribute value. As an executive of Monsanto, how would you explain the value of these initiatives from a stakeholder perspective?
Be sure to address:
1. Monsanto’s ethical culture
2. Monsanto’s ethical responsibility, specifically in their use of products such as Roundup
Refer to Case 2: Starbucks’ Mission: Social Responsibility and Brand Strength
You have been asked by Starbucks to advise them on ways that they can increase their sustainability. Several options are being discussed, such as looking into more eco-friendly cups to deducting an additional ten cents for everyone who brings in a personalized cup. Provide some recommendations on ways you think would be most beneficial to Starbucks in increasing its sustainability.
Be sure to address:
1. Starbucks’ social responsibility
2.Starbucks’ overall corporate strategy
Identify
3. Starbucks’ competitive advantage and how it relates to sustainability